Bloom Board
PROJECT OVERVIEW
Who are we designing for? Young adults (20s) experiencing daily stress from work/studies. Basic smartphone users with low tolerance for complex wellness apps. Two groups: those who journal/reflect regularly vs. those struggling with self-care habits.
What do users need? Users need to decompress after stressful days and feel emotionally supported, but struggle to find quick, effective relaxation methods that don't feel like homework.
How do they currently handle this? Currently users try various scattered approaches: scrolling social media, listening to music, journaling, or downloading wellness apps they abandon. They want simple, 2-5 minute activities they can do anywhere without setup.
Where does this happen? Mobile devices during transition moments - commuting, before bed, breaks. Often in noisy, distracting environments needing calm and connection.
When do they need this? Daily after work/school when mentally drained. Need quick relief but also consistency. Most have tried and abandoned wellness apps before.
Why does this matter? Higher goal is feeling emotionally balanced and less alone in stress. Want genuine connection and validation, not just relaxation techniques. Success means feeling understood and supported by community.
PROJECT CONTEXT
Duration: 3–4 week university course project
Team size: 3
My role:
UI Designer
Research & Interface Design
THE CHALLENGE
Current Kinder World users struggled with:
Difficulty relaxing effectively with existing features
Lack of guidance and connection in self-care journey
Need for simple, short activities that actually work
"How might we design features that guide users through simple, meaningful tasks, reduce guilt around self-care, and foster connection to support relaxation and emotional well-being?"
RESEARCH & INSIGHT
Methods: User interviews, observational research, competitor analysis
Key Findings
Users prefer simple, short relaxation activities (under 5 minutes)
Community connection significantly supports self-care motivation
Journaling and positive messaging were most effective stress relief methods
Users want guidance without feeling like "homework"
PERSONA
Sharon (she/her), 20
Job: Nail artist
Lifestyle: Works full-time, exposed to chemicals, deals with many clients daily
Needs: Cozy relaxation moment, positive messages
Barriers: May quit if no immediate results, “Im waisting my time on this game”
Behaviors: Searches for cozy games and meditation apps
Design process
Ideation & Feature Selection
We brainstormed 3 potential features based on user insights:
Petal Progress: Gamified to-do list with mini-game rewards
Flower Pathway: 5-minute guided mindfulness sessions
Bloom Board: Community pin board for sharing and support
Why Bloom Board? Research showed users needed community connection most - existing individual-focused activities weren't addressing their core need for emotional support and validation.
Key Design Decisions
Visual Style: Maintained Kinder World's cozy, earthy aesthetic with hand-drawn illustrations
Drag-and-drop posting makes sharing feel playful, not clinical
One reply per note prevents overwhelming users while encouraging thoughtful responses
AI moderation (Zizibee) maintains safe space for vulnerable users seeking support
Visual customization adds personal expression and ownership
Timer system prevents spam while encouraging regular engagement
VISUAL STYLE
App icon
Typography
Raleway
Aa
regular
Aa
Bold
Just like the app icon, they filled the app interface with cute illustrations to represent and decorate the content, while giving it a crafty and homely feel to it.
Color Palette
Primary
#3D5438
#7E6A69
#ECE0CA
#513B30
Accent
#FF9885
#5EAD90
#FFE419
They use very earthy colours like green and brown for the primary colours of the app. Bright colours sometimes are added as buttons or pop of colour
Wireframes
I think I did good today😎
Thank you to those who
replied and boosted my
confidence yesterday!
Bloom Board?
Spread positivity and kindness with the community! Bloom connections by sharing your experiences or optimistic mindsets while leaving inspirational replies.
Edit
Delete
I think I did good today😎
Thank you to those who
replied and boosted my
confidence yesterday!
Glad to hear that!
Proud of you.
Glad that you done well, keep it up!
Final look
New note available in:
11:20:03
Spread positivity and kindness with the community!
Bloom connections by sharing your experiences or optimistic mindsets while leaving inspirational replies.
Bloom Board
Today I came across a sneaky peacock in my backyard, so cute, the highlight of my day!!
Yesterday, I received a reply that reallllly made my day! Can’t stop thinking about it.
I’m feeling a little stressed lately, any advice for relaxing? It’s hard for me to fall asleep at night. 🥺
Always believe in yourself, never give up, I believe in U. Things will get better
Why was Cinderella so bad at soccer? She kept running away from the ball! Ha ha ha ha
I think I did good today😎
Thank you to those who
replied and boosted my
confidence yesterday!
Always believe in yourself :)
Always believe in yourself :)
Drop your reply into the letter box!
Sam P.
Thank U. ❤️
Edit
Glad to hear that!
Proud of you.
Glad that you done well, keep it up!
Delete
Delete
Delete
User task flow
SOLUTION
BLOOM BOARD
A community pin board where users share daily positive notes and support each other through encouraging replies.
Key Interactions/core feature:
Post Daily Notes – Share life moments, wins, or ask for advice
Reply to Others – Leave encouraging messages (one per note)
Check Responses – Mailbox notifications for new replies
Track Progress – Personal archive of emotional journey
Stay Safe – AI moderation ensures positive environment
USER FLOWS
Onboarding + Pinning note
Reply to others
Check Replies
RESULTS & LEARNINGS
Impact: Created a feature that addresses core user need for community connection while maintaining the app's 2-minute session philosophy.
What I Learned:
Mental health design requires careful balance of engagement without pressure
Community features need strong moderation to maintain safe spaces
Simple interactions can have profound emotional impact
SVG assets would improve scalability